Our team designed this fan experience from top to bottom, including the trailer, slingshot game and digital motion games within. This was created as a touring asset that would visit various sporting events throughout the country. All illustration and design was done by myself and Madison Schumacher, with writing by Ken Earley.
The goal was to support the idea of fan energy and how that support powers athletes and teams. We worked with Wildlife to design and implement the motion games, which included a mode for each sport that the tour would visit.
Unfortunately, the launch occurred right before the first pandemic lockdown in 2020 and so the tour was grounded and has been since.