Microsoft Executive Industry Summit 2019

The Executive Industry Summit was an exclusive, three-day event for C-level business leaders driving awareness around artificial intelligence (AI) services and solutions. Executives had the unique opportunity to explore how decision makers can leverage the power of digital transformation to deliver differentiated business value to their organizations and their customers.

Event Summary

The Executive Industry Summit was an exclusive, three-day event for C-level business leaders driving awareness around artificial intelligence (AI) services and solutions. Executives had the unique opportunity to explore how decision makers can leverage the power of digital transformation to deliver differentiated business value to their organizations and their customers.
To unravel lofty technological concepts down to their basic ingredients, digital patterns will
connect and intermingle with familiar visual cues from our four key-industry focus areas: retail, healthcare, finance, and manufacturing.

Navy and light blue served as the primary color palette for overall event branding.
Secondary color palettes specific to each industry were used as shown below.
The AI Marketplace

To breakdown the basics of AI in an easy-to-understand way and help our attendees grasp its potential applications for their businesses, we used the familiar metaphor of a marketplace. Executives perused our AI Marketplace to learn more about the raw ingredients that go into machine learning, like data digitization, advanced algorithms, and computing power. 

We also provided primers on how businesses from any industry can use AI to generate value, transform processes, optimize operations, empower employees, and engage 
their customers.
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