U.S. Army:
All-American Bowl 2017
Creative Spark —
To become better – tomorrow, you must surround yourself with the best – today.
Creative Idea —
Versatility > victory. Group > glory. Training > talent. Heart > hype.
Each of these traits are important, but for the U.S. Army All-American Bowl participants and spectators, it's all about emphasizing the Army characteristics. The focus is on the greater good, the value of team and putting the individual second to the success of the group. Only through embracing the qualities of a Soldier can you rise to meet any challenge you face, and become greater than you were before.
Become Greater Than...
Selection Tour Assets – Digital posters, Instagram, Facebook and Twitter Images
Bowl Week Signage – San Antonio and Alamodome take over
Content – 6 selection tour videos. 16 bowl week videos. 3 in-game broadcast spots.