CLIENT: U.S. ARMY CATEGORY: Government / military
CHANNEL: SPONSORSHIP | EXPERIENTIAL | VIRTUAL REALITY | Social Media | BRANDED Content
CHANNEL: SPONSORSHIP | EXPERIENTIAL | VIRTUAL REALITY | Social Media | BRANDED Content
Creative SPARK
The greatest challenge to recruiting for the U.S. Army is changing outdated perceptions that have been around for decades. Perceptions aren't always a reflection of reality so we need to engage in a way that allows prospects to experience the Army's versatility, first-hand.
It is said to truly know someone you have to walk in their shoes. But what if we could actually see through their eyes?
Creative IDEA
Through the Eyes of a Soldier
To accomplish their mission, Soldiers and those associated with the U.S. Army train to push themselves to the limit in order to perform at their peak and to be ready for anything. Using cutting-edge virtual reality technology in conjunction with mobile devices, we’ll help you discover what the world looks like through Soldiers’ eyes via 360-degree cinema-quality video.
Team: Jeff Gould, Group Creative Director | Ken Earley, Sr. Copywriter | Joshua Rogier, Sr. Art Director