Wellbeing Brewing reached out to me to help create the look for their (then) upcoming dry January social campaign. The color and symbols were taken from various existing brand content and packaging and reworked to create this new aesthetic. After the introductory post, each image corresponds with one of the seven joys of being sober.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads Joys of January in a white font with red outline. Wellbeing Brewing coaster logo rests at the bottom.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads "Joy One, The Open Road" in a white font with red outline. Tagline reads "The Seven Joys of Sober".Wellbeing Brewing coaster logo rests at the bottom.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads "Joy Two, A Little Grititude" in a white font with red outline. Tagline reads "The seven joys of sober". Wellbeing Brewing coaster logo rests at the bottom.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads "Joy Three, Real Eurekas" in a white font with red outline. Tagline reads "The Seven Joys of Sober". Wellbeing Brewing coaster logo rests at the bottom.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads "Joy Four, A Clean Getaway" in a white font with red outline. Tagline reads "The Seven Joys of Sober". Wellbeing Brewing coaster logo rests at the bottom.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads "Joy Five, Luck in Love" in a white font with red outline. Tagline reads "The Seven Joys of Sober". Wellbeing Brewing coaster logo rests at the bottom.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads "Joy Six, Zinger Slingin'" in a white font with red outline. Tagline reads "The Seven Joys of Sober". Wellbeing Brewing coaster logo rests at the bottom.
Square image with dark blue background with small abstract shapes in various colors (light blue, yellow, orange, red, grey), dots, swirls, hops, leaves, stars. The headline reads "Joy Seven, New Nectars" in a white font with red outline. Tagline reads "The Seven Joys of Sober". Wellbeing Brewing coaster logo rests at the bottom.
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